Posted in: Tips, Tricks, & Best Practices for Festival Organizers on May 31, 2016 by Ethan Fenton

festival-website-design

As a company that works with festivals, we visit A LOT of festival websites.. It’s such an exciting genre of website to explore! I mean, think about it… the entire purpose of these things is to promote some of the greatest parties in the world! So they’d better look incredible, right!? But, festival websites can’t just look awesome, they need to be functional. They need to contain essential pieces of information that quickly assist potential attendees with their buying decision.…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers on March 1, 2016 by Ethan Fenton

festival-sponsorship

This blog was written by Marcato CEO Darren Gallop and was originally published at www.festivalinsights.com, but is now available in full here! After a 20-year career in the festival and music industries, spent both as an organiser and as a sponsor, I’ve held some very unique positions that have allowed me to gather useful insights into the field of festival sponsorship. The conclusion I’ve come to after all these years is that for most festivals, selling sponsorships is not actually their biggest issue (because, in…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers on February 1, 2016 by Ethan Fenton

festival-tech

This blog was written by Marcato CEO Darren Gallop and was originally published at www.festivalinsights.com, but is now available in full here! As Teresa Moore mentioned in a recent Festival Insights Insider article, the festival industry is now professionalizing at an intense rate and the need for specialised technology and staff has never been greater. Festivalgoers’ growing expectations have raised the bar in terms of what’s required to stage a world­-class festival. Because of this shift, festival organizers are now being forced to resort to specialized…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers on October 28, 2015 by Ethan Fenton

GUEST-LIST-PART2

In part one of “Guest List Management: A Growing Pain for Growing Festivals,” we covered 5 general best practices that any festival or live event can put into action immediately in order to step up their guest list management game. If you’re following us into part two, I’d say it’s pretty safe to assume you wanna play hardball and you’re ready to take guest list management seriously! So, for those of you who are passionate about taking their operation to…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers on October 28, 2015 by Ethan Fenton

GUEST-LIST-PART1

This blog was co-written by Marcato CEO Darren Gallop & CPO Natasha Hillier and was originally published at www.festivalinsights.com, but is now available in full here! For a growing festival or live event, guest list management is the last thing on your mind, right? Ticket sales, artist relations, sponsorship, and a million other priorities take precedence over worrying about your guest list ­- especially since that is something you can deal with closer to the event. For many organisers this is the reality, however…

Posted in: Uncategorized What's App? News from the app and the office on October 20, 2015 by Ethan Fenton

NEW-MARCATO-BLOG-HEADER

7 years ago I’m not sure anyone expected a smalltown software company from Cape Breton, NS, Canada, to become a key player in the global evolution and professionalization of the international festival industry… but we did. It was around that time Marcato had an inkling that the festival industry was about to change and that we were about to enter a golden age of revenue streams, music discovery, and collaboration. As we predicted, the global festival industry has professionalized and…

Posted in: Uncategorized What's App? News from the app and the office on October 20, 2015 by Ethan Fenton

SELF-SERVE-FORM-HEADER

Custom Forms have always been a huge part of what Marcato does to help make planning and managing our client’s live events easier.  They’ve allowed our clients to design and distribute application intake forms, or advancing forms that asked just the right questions and gathered critical information, which in many instances was then forwarded to the festival or event’s website or mobile app (via integrated XML feeds), or to the stage crew setting up stage plots, or backstage managers, security…

Posted in: Uncategorized What's App? News from the app and the office on October 15, 2015 by Ethan Fenton

marcato-enterprise-feedback

This year we launched Marcato Enterprise: a fully serviced, live event management platform, specially designed for live events and festivals with heavy credentialing and asset management needs. The platform also includes other must-have functionality like: talent management, sponsorship fulfilment, vendor management, and much more. Since the launch we’ve had over 35 of the world’s most reputable events adopt the platform, such as: With so many live events adopting the platform, many of you have said to us, “the concept seems…

Posted in: Uncategorized on September 25, 2015 by Ethan Fenton

oh-canada-blog-header

In 2008, Canadian Festival Management Software provider, Marcato placed its first pin on the map in Sydney, Nova Scotia. We were a small Canadian start-up with a handful of severely caffeinated staff and just one client, Celtic Colours International Festival. Since then, we’ve grown to become the industry’s leading live event & festival management software provider with over 200 festivals and events using our software, worldwide. Although our company has grown, Canada still remains a cornerstone of Marcato, with many of the nation’s greatest…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers on April 17, 2015 by Ethan Fenton

festival-succession-planning

Festivals, more often than not, are products of passion. When establishing these events, organizers are not usually thinking years ahead, wondering about how their legacies and foundational planning will be passed onto others. This is why festival succession planning can be such a challenge for organizations looking to lock-in their legacies and ensure consistent quality in years to come. Like in every industry, there are exceptions to the rule; some festivals spring out of a large investments, while others spring…

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