Posted in: Tips, Tricks, & Best Practices for Festival Organizers on November 28, 2016 by Ethan Fenton

cyber4

This blog was written by Marcato’s CEO & Cheif Security Officer, Darren Gallop, a Certified Information Systems Security Professional (CISSP), with over 20 years of experience in the festival and live event industry! Over the last 10 years, we have watched as the festival space has adopted a plethora of new technologies. Both festivals and supplier partners process and store huge quantities of personal and confidential information about our patrons, partners, employees, investors, artists, volunteers, and vendors.  And we do so…

Posted in: Uncategorized on October 24, 2016 by Ethan Fenton

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Last week everything changed in the Live Event Management space when we dropped our most recent software update – Marcato Live! Marcato’s software, now more powerful than ever, has been re-designed to assist festivals & live events from all sectors of the space. The new update is faster, cleaner, and does more than ever before – allowing live event organizers to accomplish tasks with lightning-fast speed & efficiency, saving even more time & money! Whether you’re a music festival, film…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers on July 26, 2016 by Ethan Fenton

best-tools

If you’re a festival producer, there’s a lot riding on just a few days of programming… If you mess something up, it’s a whole year before you get the opportunity to redeem yourself. In our latest video, we explore the competitive nature of the festival industry and challenge festival producers to get the most out of their planning efforts by using the best tools available to them, including Marcato’s Festival Management Software.  “There’s a lot of demand for unique experiences,”…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers on May 31, 2016 by Ethan Fenton

festival-website-design

As a company that works with festivals, we visit A LOT of festival websites.. It’s such an exciting genre of website to explore! I mean, think about it… the entire purpose of these things is to promote some of the greatest parties in the world! So they’d better look incredible, right!? But, festival websites can’t just look awesome, they need to be functional. They need to contain essential pieces of information that quickly assist potential attendees with their buying decision.…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers on March 1, 2016 by Ethan Fenton

festival-sponsorship

This blog was written by Marcato CEO Darren Gallop and was originally published at www.festivalinsights.com, but is now available in full here! After a 20-year career in the festival and music industries, spent both as an organiser and as a sponsor, I’ve held some very unique positions that have allowed me to gather useful insights into the field of festival sponsorship. The conclusion I’ve come to after all these years is that for most festivals, selling sponsorships is not actually their biggest issue (because, in…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers on February 1, 2016 by Ethan Fenton

festival-tech

This blog was written by Marcato CEO Darren Gallop and was originally published at www.festivalinsights.com, but is now available in full here! As Teresa Moore mentioned in a recent Festival Insights Insider article, the festival industry is now professionalizing at an intense rate and the need for specialised technology and staff has never been greater. Festivalgoers’ growing expectations have raised the bar in terms of what’s required to stage a world­-class festival. Because of this shift, festival organizers are now being forced to resort to specialized…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers on October 28, 2015 by Ethan Fenton

GUEST-LIST-PART2

In part one of “Guest List Management: A Growing Pain for Growing Festivals,” we covered 5 general best practices that any festival or live event can put into action immediately in order to step up their guest list management game. If you’re following us into part two, I’d say it’s pretty safe to assume you wanna play hardball and you’re ready to take guest list management seriously! So, for those of you who are passionate about taking their operation to…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers on October 28, 2015 by Ethan Fenton

GUEST-LIST-PART1

This blog was co-written by Marcato CEO Darren Gallop & CPO Natasha Hillier and was originally published at www.festivalinsights.com, but is now available in full here! For a growing festival or live event, guest list management is the last thing on your mind, right? Ticket sales, artist relations, sponsorship, and a million other priorities take precedence over worrying about your guest list ­- especially since that is something you can deal with closer to the event. For many organisers this is the reality, however…

Posted in: Uncategorized What's App? News from the app and the office on October 20, 2015 by Ethan Fenton

NEW-MARCATO-BLOG-HEADER

7 years ago I’m not sure anyone expected a smalltown software company from Cape Breton, NS, Canada, to become a key player in the global evolution and professionalization of the international festival industry… but we did. It was around that time Marcato had an inkling that the festival industry was about to change and that we were about to enter a golden age of revenue streams, music discovery, and collaboration. As we predicted, the global festival industry has professionalized and…

Posted in: Uncategorized What's App? News from the app and the office on October 20, 2015 by Ethan Fenton

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Custom Forms have always been a huge part of what Marcato does to help make planning and managing our client’s live events easier.  They’ve allowed our clients to design and distribute application intake forms, or advancing forms that asked just the right questions and gathered critical information, which in many instances was then forwarded to the festival or event’s website or mobile app (via integrated XML feeds), or to the stage crew setting up stage plots, or backstage managers, security…

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