Posted in: Tips, Tricks, & Best Practices for Festival Organizers Uncategorized What's App? News from the app and the office on October 12, 2017 by Natasha Hillier

Our support team has been supporting festivals and live events for a combined 20 years and we’ve helped over 1500 events successfully use and benefit from our product. With these statistics come an expertise that is unmatched by any other support team in the event management software industry. Basically, what we are trying to say is: we know what we are doing and we want to help you feel the same way when it comes to festival management software. The…

Posted in: Short Weeklys on September 15, 2017 by Ashley MacDonald

We’re actively expanding into Europe over the coming months. In addition to making our festival & live event management software more widely available, we’ll also be traveling across Europe this fall. Our amazingly awesome Account Executive, Mark Sparrow will be making stops at several festivals and conferences throughout the continent. Here’s the rundown of where he’s going to be: Reeperbahn Festival; September 20-23, 2017 (Hamburg, Germany) *Including a corporate speaking session on Thursday, September 21st at 2pm International Festival Forum;…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers on September 5, 2017 by Ashley MacDonald

We’ve covered a lot of different topics in our blogs. From how to build a successful festival website, a guide for maintaining festival sponsorship relations through to how to manage your festival’s artists and talent. Now, we’re trying a different approach. At Marcato, we work with festivals and live events (over 300 of them!). In doing so, we’ve seen a lot. With the help of our amazing support team, we created a list of some common festival planning mistakes that…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers Uncategorized on August 11, 2017 by Ashley MacDonald

Awhile back, we wrote a blog about the value of succession planning for your festival or live event, as well as its importance for building a festival legacy. We’d like to expand upon that concept even more and delve deeper into some other points to consider when handling the gruelling job of creating a risk management plan for your team. Even just talking about a risk management plan usually causes an immediate sense of resentment. Let’s be honest: It’s definitely not the…

Posted in: Featured Festivals Tips, Tricks, & Best Practices for Festival Organizers on June 22, 2017 by Natasha Hillier

Radical changes in the European political and social climates have inspired the festival association, Yourope, to Take a Stand. The political divisiveness of Brexit and the recent tragedy at the Manchester stop on Ariana Grande’s “Dangerous Woman” tour are two recent reminders of why Take a Stand is a relevant cause. A festival of any variety draws a diverse crowd of attendees who come from every corner of the world to celebrate music, food, art, and movies. It feels that…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers on May 11, 2017 by Natasha Hillier

After years of turning away clients because they couldn’t afford Marcato or they weren’t ready to fully commit, we finally clued in … we’ve introduced a new, more budget friendly solution: Marcato Light. We would often hear festivals say that they are too small, they didn’t need all of the modules, or they are volunteer run, so they weren’t able to adopt Marcato. Well, we are here to bust that myth and let you know that Marcato is now within…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers on April 10, 2017 by Natasha Hillier

Implementing Technology for your Festival or Event – 4 Part Series In an industry where technology is evolving at a rapid rate it is important to keep your finger on the pulse so you don’t miss an opportunity to reap the benefits for your festival or event. In order to successfully adopt and implement these new technologies there are a few key steps you should take both leading up to, during and after the adoption of new technology. This 4…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers Uncategorized on April 10, 2017 by Natasha Hillier

After reading Part 1 of this series you should now have a good understanding of the steps you should take to prepare your team and understand your needs for new technology. Next, you want to take steps to ensure you are making the best decision for your organization but do it quickly enough to take advantage of the benefits before it is too late. Research a few products in the space Once you decide what type of technology you require, you…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers Uncategorized on April 10, 2017 by Natasha Hillier

After reading Part 2 you will have determined which technology is going to be a good fit for your organization. Now it is time to ensure that you are getting the most out of your investment. We have seen festivals and events invest in technology and then procrastinate the set up / implementation until it is too late and their money is essentially wasted. Don’t let this happen to you! Ask about an implementation strategy Ask the supplier if they have…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers on April 10, 2017 by Natasha Hillier

Congratulations, after reading Part 3 you would have successfully implemented your new technology so the hard part is over. The last few key things to consider are simply to ensure that you continue to get the most out of your tech. Schedule check in meetings Once everything is up and running be sure to schedule regular meetings with your team to ensure everything is still on track with the implementation and use. You want to make sure any unexpected issues…

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