Posted in: Tips, Tricks, & Best Practices for Festival Organizers on April 10, 2017 by Natasha Hillier

Implementing Technology for your Festival or Event – 4 Part Series In an industry where technology is evolving at a rapid rate it is important to keep your finger on the pulse so you don’t miss an opportunity to reap the benefits for your festival or event. In order to successfully adopt and implement these new technologies there are a few key steps you should take both leading up to, during and after the adoption of new technology. This 4…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers Uncategorized on April 10, 2017 by Natasha Hillier

After reading Part 1 of this series you should now have a good understanding of the steps you should take to prepare your team and understand your needs for new technology. Next, you want to take steps to ensure you are making the best decision for your organization but do it quickly enough to take advantage of the benefits before it is too late. Research a few products in the space Once you decide what type of technology you require, you…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers Uncategorized on April 10, 2017 by Natasha Hillier

After reading Part 2 you will have determined which technology is going to be a good fit for your organization. Now it is time to ensure that you are getting the most out of your investment. We have seen festivals and events invest in technology and then procrastinate the set up / implementation until it is too late and their money is essentially wasted. Don’t let this happen to you! Ask about an implementation strategy Ask the supplier if they have…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers on April 10, 2017 by Natasha Hillier

Congratulations, after reading Part 3 you would have successfully implemented your new technology so the hard part is over. The last few key things to consider are simply to ensure that you continue to get the most out of your tech. Schedule check in meetings Once everything is up and running be sure to schedule regular meetings with your team to ensure everything is still on track with the implementation and use. You want to make sure any unexpected issues…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers on February 10, 2017 by Natasha Hillier

Having supported and experienced many festivals’ will call & box offices operations, I have seen what works and what doesn’t in terms of festival will call.  Most festivals offer an option for their attendees to pick up their tickets at a will call location onsite. Many times, you don’t realize what issues may arise until it’s far too late. Obviously, you want your attendees to be processed quickly and efficiently. No one wants to stand in long lines and it…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers on January 23, 2017 by Natasha Hillier

So much time goes into preparing for the “onsite experience” of patrons ahead of time. Festival & live event organizers are actively trying to figure out which artists will be a hit, what food vendors they will like, what types of beverages they’re going to serve, how many mobile charging stations they should have onsite, and so on… but there is something that is often overlooked and is a critical part of ensuring a positive patron experience: festival access control!…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers on January 12, 2017 by Natasha Hillier

Have you ever wondered, “how do festivals make money?”. You’ve seen some of the data online and watched some of the videos where these incredible festivals are obviously making a killing on their event… Festival revenue sources can be a bit of a mysterious beast for some, but did you know that last year, in the UK alone, indie festivals pumped over a billion pounds into their local economy? That’s over 1.5 billion US dollars! What’s the big take away…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers on December 14, 2016 by Natasha Hillier

Everyone needs to eat during their stay at your event, and we’re not just talking patrons — your staff, artists, and volunteers are working so hard to put your event together and need to be fed well!  This is why festival catering or live event catering is such an important element of an event! That being said, when setting up your festival catering plan, things are often overlooked until they actually become a major issue onsite — which is, of…

Posted in: Tips, Tricks, & Best Practices for Festival Organizers on November 28, 2016 by Natasha Hillier

This blog was written by Marcato’s CEO & Cheif Security Officer, Darren Gallop, a Certified Information Systems Security Professional (CISSP), with over 20 years of experience in the festival and live event industry! Over the last 10 years, we have watched as the festival space has adopted a plethora of new technologies. Both festivals and supplier partners process and store huge quantities of personal and confidential information about our patrons, partners, employees, investors, artists, volunteers, and vendors.  And we do so…

Posted in: Uncategorized on October 24, 2016 by Natasha Hillier

Last week everything changed in the Live Event Management space when we dropped our most recent software update – Marcato Live! Marcato’s software, now more powerful than ever, has been re-designed to assist festivals & live events from all sectors of the space. The new update is faster, cleaner, and does more than ever before – allowing live event organizers to accomplish tasks with lightning-fast speed & efficiency, saving even more time & money! Whether you’re a music festival, film…

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